Single-Location Solutions
Smaller retailers and libraries typically look toward "on-site" data collection and reporting of their people traffic. Count data may simply be read off the digital display of the counters, or the counts may be collected on a PC by our TrafficFlow Server software in an Access database, where custom traffic reports may then be created.
OPTION 1 - PC/Network Data Collection & Reporting
Within a typical location, the counters are mounted just inside the entrance on a flat door frame or wall just inside the entrance at a height of 54" to eliminate counts from children less than 9 years old. Four holes are present for mounting screws to secure the counters. Once activated by the installer, there is virtually no action required by store personnel.
Data Flow Overview
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Retail Research offers the most streamlined collection and transfer of count data available in the industry.
Smaller retailers and libraries typically use the following basic data flow process.
- A wireless counter is mounted on each side each entrance being counted. The counters transmit their current count to a 418 MHz receiver within the Counter Manager.
- The Counter Manager holds a static IP and connects to an Ethernet port in a local PC or LAN switch.
The Counter Manager takes a reading of the current door counts at regular intervals (i.e. every 15 mins). - TrafficFlow™ software is installed onto a local PC and connected either directly to the Counter Manager or through the LAN.
- At pre-set times (i.e. nightly), the TrafficFlow™ software contacts the Counter Manager and pulls the count data.
- TrafficFlow™ appends the data into an MS Access database and provides the reporting platform to generate, print, & email tables and charts of the count data. Exporting tools also permit simple integration with other data systems.
- If desired, ODBC drivers allow the automated data transfer to integrate the count data with other databases such as a POS and payroll.
OPTION 2 - No-Radio Counter Only
Our Non-Directional people counters have a 6-digit LCD display so the traffic count may be read directly off the counter. These "No-Radio" counters are less expensive and useful to count traffic across nearly any span up to 30-feet.
Note: The "No-Radio" counters have no internal radio, so the count is only shown on the display, and not transmitted to a PC. At any time, the current counts may be recorded and entered into Excel or another program to create charts and monitor trends in people traffic.
However, this can be a labor-intensive process to manually read & record the counts, then create charts and tables in Excel. The data would likely only be read at the end of each day, which would NOT allow "intra-day" count data, such as an 'hourly' breakdown of traffic.