DATAssurance™
No counting system is completely accurate. Especially with lower volume stores, (less than 1,000 customers per day) the percent of error attributed to employees and delivery personnel can represent a significant percent of daily traffic. By applying "Correction Factors" to the count data, the ability for the data to more accurately reflect the number of potential customers greatly increases.
Counting Technologies offers a proprietary DATAssurance™ service plan, that provides confidence that the traffic data being used for critical decisionmaking is the most accurate, reliable data possible. Counting Technologies Corporation's core business is to ensure quality counting for it's customers. The DATAssurance™ service is a complete solution that provides quality assurance testing and review by both trained specialists and complex algorithms to adjust the data on a store-by store level.
DATAssurance™ service includes
Data Algorithms
- Integrity search for incomplete or corrupt files, stores, counters, or other data.
- Integrity search for unusual data points, anomalies, spikes, unexpected zeros, and duplicate records.
- Pattern search for larger data inconsistencies and unexpected trends.
- Logic testing for Date & Time discrepancies, count value irregularities, and statistical outliers.
Data Correction
- Apply Correction Factors to raw traffic data.
- Error and Correction Factor modeling from field research.
- Field management of correction factor determination and validation audits.
Alert Management
- 24/7 monitoring of Connectivity Alerts and Counter Alerts from individual stores.
- Telephone contact of stores with counter alerts to resolve blocked counter issues.
- Notification and resolution assistance of store connectivity & data transfer issues.
Counting Technologies has a dedicated SQL Server administrator and statistician to maintain the DATAssurance™ processing of data. In addition, the Alert Management is handled by multiple staff who continuously monitor for new alerts. These technicians contact each store and immediately attempt to resolve the alert issue. All processes and alerts are logged and reported to the client.
Data Management
Counting Technologies recommends an interim server be established that allows Counting Technologies secure VPN access. Counting Technologies would mirror the traffic data onto our servers in order to process the data using DATAssurance™ algorithms. Traffic data would then be returned to a separate server, where only "cleaned" data would reside for integration with other systems. Redundant back-up systems at Counting Technologies would archive both raw data and cleaned data on a daily basis.