Return On Investment

People counting provides unique information to make critical business decisions. Without accurate counting, management is guessing at the effectiveness of their sales and operations efforts. Counting Technologies Corporation offers technically superior wireless counting systems, sophisticated traffic analysis software, and established people counting knowledge in order to provide the highest possible Return On Investment.

Store Performance

The heart of finding value in a people counting investment is understanding when and under what conditions the store performs best. The effectiveness of staff and promotion efforts can vary significantly from store to store. Corporate managers have few tools to evaluate each location's efficiency and effectiveness.

People counting provides the information to make critical business decisions. People counting will present a wealth of usable metrics to produce a clear, detailed picture of visitor and customer behavior, improving management decisions with accurate, relevant information. Knowing the traffic patterns for each day part, days of the week, weeks of the month, seasonal fluctuations, and other behaviors will give valuable data managers have only guessed at up until now.

Sales metrics

Track the ratio of visitors to number of transactions
Track the ratio of visitors to sales revenue
Identify of visitor patterns, i.e. seasonality, day-part, etc.
Accurately forecast store traffic and expected revenue

Resource efficiency

Determine the optimal ratio of visitors-to-staff for cost savings
Improve the ratio of visitors-to-staff for improved customer care
Increase Just-In-Time inventory efficiency
Identify the optimal hours of operation

Traffic flow

Improve routing to maximize return from the floor area
Improve the effectiveness of product placement
Ease crowding at key floor areas

Advertising effectiveness

Evaluate the effectiveness of external marketing efforts
Increase visibility of in-store promotions

Counting Technologies Corporation has the retail expertise to help you determine the best solution for your needs. Let us help you determine the best technology and solution for your company.
Click here to let us help you choose.